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A Gucci brand film project created to celebrate the Chuseok holiday season, with a bus reimagined as the central object of the film and transformed into a space that embodies the brand’s identity. An American vintage bus was redesigned to align with the brand concept, with tinted windows replaced by clear glass to better suit the filming environment. Interior elements such as wooden flooring, seat covers, blinds, and shelves were newly designed and fabricated, completing the space with a mood that reflects the Gucci brand.